I work where organisational change meets everyday work.
I am Frank Awuku, a Change Adoption adviser and speaker. I help organisations establish and sustain new ways of working across processes, systems, structures and teams.
The experience behind the approach.
My work starts with a practical question: what do people need to do differently, and what will make that possible?
- 01Software testingHow systems behave, and where they break.
- 02Business analysisRequirements, processes and how work really gets done.
- 03Change and transformationReadiness, leadership and the support people need to work differently.
I started in software testing, then moved into business analysis and project work. That taught me to look closely at systems, requirements and the realities of how work gets done.
Change management brought those questions together with organisational readiness, leadership, stakeholder relationships and the support people need to work differently.
Across 15+ years in analysis, change and transformation, I have worked on the gap between what an organisation intends and what happens in everyday practice. I also build with AI tools and workflows myself, which keeps my advice on AI-enabled change grounded in what the technology can actually do.
What needs to become different in everyday work for the intended change to happen?
That question connects the practical detail with the organisational ambition. It keeps attention on people’s experience, the conditions around them and the result the organisation is trying to achieve.
Five beliefs I bring to every change.
- 01
Understand before prescribing.
What people tell you and the detail of the process both matter.
- 02
Make the change specific.
Name what needs to happen differently in the work.
- 03
Look at the conditions.
Capacity, authority, incentives and tools shape what people can do.
- 04
Keep listening after launch.
Early use, exceptions and workarounds show where a design needs attention.
- 05
Build capability that stays.
Help the organisation maintain and improve the practice after the engagement ends.
The training and the track record.
Credentials
- Change Management PractitionerAPMG International
- Certified Business AnalystBCS
- PRINCE2 PractitionerBCS
- Certified Scrum MasterScrum Alliance
- Advanced ConsultancyRoffey Park Institute
- Fellow (FRSA)Royal Society of Arts
- MemberInstitute of Directors
Sectors
- Finance
- Retail
- Government
- Technology
Organisations I have worked with
- Lloyds Banking Group
- Health and Safety Executive
- TJX Europe
- RX Global
- British Council
- Transport for London
- Mott MacDonald
- PRS for Music
- IRIS Software Group
- Royal Mail Group
Where I think out loud.
I write, host a podcast and share short videos on the decisions and everyday situations that shape organisational change.
- NewsletterFranklyChange, AI, and the bits nobody plans for. Weekly, with an audio edition.Read Frankly
- PodcastFrank on ToastOngoing commentary on business, technology and change.Listen
- VideoYouTubeOne workplace situation at a time, and a question to take into your work.Watch
Change lands on people. And I love the moment it clicks.
A sceptical manager explains to their own team how the new way of working changes things for them. A workshop lights up when someone says, So that is what this means for us.
That is the moment people stop being asked to change and start owning it.
Every change needs people to believe in it, not just comply with it. Helping teams get there is the part of the work I love most.
Where is your change getting stuck?
Tell me what is changing, which teams it lands on and what worries you most. A free 30-minute conversation to find a sensible first step.
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